Perspectives on leadership, performance, and the science of success.

Latest Insights

Explore our latest articles, case studies, and thought leadership on what it takes to excel in business and life.

Endurance & Discipline
Mental Toughness Is Not What You Think: How Endurance Athletes Really Build an Unbreakable Mind
8 Oct 2026
Tomaž Oštir

Mental Toughness Is Not What You Think: How Endurance Athletes Really Build an Unbreakable Mind

What endurance athletes actually build, and why it is not the grit you have been sold.

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Leadership & Performance
Resilience in Crisis: How Founders Stay Effective When Everything Feels Uncertain
25 Sept 2026
Tomaž Oštir

Resilience in Crisis: How Founders Stay Effective When Everything Feels Uncertain

How founders stay clear and effective when markets, teams, and funding all move at once.

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Coaching Insights
Coaching Isn't for "Broken" Leaders. It's for the Best Ones.
27 Aug 2026
Tomaž Oštir

Coaching Isn't for "Broken" Leaders. It's for the Best Ones.

There's a quiet myth still circulating in many markets: coaching is for leaders who aren't working, for people who need to be fixed. In practice, the picture is exactly the opposite. Across successful companies in the US and Western Europe, having an executive coach is as normal as having a lawyer or an auditor: a tool for the leader who wants to maintain and raise their performance in an increasingly demanding environment.

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Leadership & Performance
Culture Is Not HR's Problem. It's Your Biggest Business Lever.
20 Aug 2026
Tomaž Oštir

Culture Is Not HR's Problem. It's Your Biggest Business Lever.

When something feels "off" in a company, the default move is always the same: send it to HR. Engagement scores drop? HR. People leaving quietly? HR. Conflicts in the team? HR. After a while, culture becomes an HR folder on a shared drive instead of what it actually is: the operating system of the business.

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Leadership & Performance
The Corporate Athlete: Why Energy, Not Time, Drives Sustainable Performance
6 Aug 2026
Tomaž Oštir

The Corporate Athlete: Why Energy, Not Time, Drives Sustainable Performance

Most leaders I work with can show you a color-coded calendar. Very few can show you a clear picture of their energy. The result is predictable: full days, empty batteries. At some point, no time-management hack fixes the simple reality that you are trying to run a high-stakes career on a depleted system.

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Leadership & Performance
The Cognitive Fatigue Tax: Why Your Best Decisions Are Being Made at Your Worst Moments
3 Aug 2026
Tomaž Oštir

The Cognitive Fatigue Tax: Why Your Best Decisions Are Being Made at Your Worst Moments

You are three hours into back-to-back calls. Your inbox is still at 47 unread. You have a board presentation in 90 minutes and a strategic decision to make about a key hire before end of day. You feel tired, but functional. You think you are fine.

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Coaching Insights
Indecision Is Expensive: How Founders Break Out of Analysis Paralysis
2 Aug 2026
Tomaž Oštir

Indecision Is Expensive: How Founders Break Out of Analysis Paralysis

If you lead a company, your biggest performance leak is probably not effort. It is indecision. Founders rarely burn out from working too hard. They burn out from thinking in circles while nothing meaningful moves.

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Coaching Insights
Choosing an Executive Coach: Seven Questions to Ask Before You Sign
31 May 2026
Tomaž Oštir

Choosing an Executive Coach: Seven Questions to Ask Before You Sign

Seven questions that separate a real coaching partner from an expensive sounding board.

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Endurance & Discipline
Mental Training for Entrepreneurs: 5 Techniques Ironman Athletes Already Use
23 May 2026
Tomaž Oštir

Mental Training for Entrepreneurs: 5 Techniques Ironman Athletes Already Use

Five mental techniques Ironman athletes rely on, adapted for the pressure of running a company.

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Endurance & Discipline
The Dark Miles: What Ultra-Runners Know About Surviving Your Worst Moments (That Most CEOs Don't)
22 Apr 2026
Tomaž Oštir

The Dark Miles: What Ultra-Runners Know About Surviving Your Worst Moments (That Most CEOs Don't)

What ultra-runners know about surviving your worst moments, and how leaders can use it.

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Coaching Insights
Understanding the GROW Model in High-Stakes Environments
27 Jan 2026
Tomaž Oštir

Understanding the GROW Model in High-Stakes Environments

How a 1980s coaching framework turns pressure into clear decisions and real ownership.

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Leadership & Performance
Why 'Culture Fit' is Killing Your Innovation
26 Jan 2026
Tomaž Oštir

Why 'Culture Fit' is Killing Your Innovation

Why hiring for 'fit' quietly kills the friction your team needs to innovate.

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Endurance & Discipline
The Science of Rest: Lessons from Elite Endurance
25 Jan 2026
Tomaž Oštir

The Science of Rest: Lessons from Elite Endurance

What elite endurance athletes understand about recovery that most leaders still ignore.

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Coaching Insights
The Interference Audit: The Performance Tool CEOs and Ironman Athletes Both Need
24 Jan 2026
Tomaž Oštir

The Interference Audit: The Performance Tool CEOs and Ironman Athletes Both Need

A simple performance tool built on Performance = Potential - Interference, and almost nobody runs it.

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